Apple is on the top in 3 categories
Apple is on the top in 3 categories
After doing survey on 35,000 Americans, Harris Interactive-a marketing research firm awarded Apple as Brand of the year in three categories i.e, smartphone, tablets and computers.
According to Manny Flores, senior vice president at Harris Interactive:
Americans continue to give Apple brands strong ratings. And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.”
In the ranking in Smartphone’s category HTC phone is just behind Apple, in tablet Kindle fire series secured second place and in computers Hewlett-Packard (HP) Computers ranked second.
